Sharing Knowledge. Opening Perspectives. Developing Strategies.
Cultural and media institutions are facing new questions: How is communication changing in digital public spheres? How can institutions position themselves clearly in times of societal polarization? And how can they remain visible, open to dialogue, and capable of action?
Dr. Michaela Conen offers lectures, expert talks, and workshops on current issues at the intersection of culture, media, strategic communication, and societal change.
The formats combine academic and strategic perspectives with experience from institutional practice. The focus is on concrete challenges and the question of what courses of action they offer cultural and media institutions.
Topics
Strategic Communication for Culture and Media
Positioning, visibility, and communication in changing public spheres.
Brand & Profile
How cultural and media institutions can develop a distinctive profile and communicate their identity credibly.
Communication & Societal Conflict Areas
Strategies for navigating polarization, disinformation, digital attacks, and controversial debates.
Digital Public Sphere & Community Management
How institutions can actively shape digital spaces, foster dialogue, and at the same time set clear boundaries.
Formats
Lectures & Keynotes
Insights and perspectives for conferences, symposia, and institutional events.
Expert Talks
Concise input on current issues followed by a moderated discussion.
Workshops
Interactive formats for exploring key issues in greater depth and developing concrete strategies for your own institution.
All formats are individually tailored to the occasion, institution, and target audience.